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Social marketing

Social marketing

posted on November 13, 2018

Social marketing programs are central to the work of the Durex Network. Their aim is to overturn attitudes and behaviors that impede safer sexual practices.

Social marketing uses the same techniques as commercial marketing but applies them within a social and health context to encourage people to change their behavior. In order to raise awareness of the importance of leading a safe sexual lifestyle, the marketing campaign of Durex has even reached the online gambling world. Paid ads about prevention appear on players’ screens while playing in certain online casinos and as an incentive to support the cause, they are given a free no deposit casino bonus. This approach relies on the identification of specific, achievable and measurable behavioral goals which are reached through systematic processes phased to address short, medium and long term issues in specific target audiences.

According to USAID, “Social marketing has been the single most important contribution that the family planning field has made to the prevention of HIV/AIDS and other STIs.”

Social marketing operates on the principle that positive and durable social change follows behavior change. By following this link you will get to a post where you will find a Face of Global Sex Report through the years.

Filed Under: socialmarketing

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Practice Safe Sex

AIDS Care Ocean State is an AIDS service agency which provides safe sex kits free of charge to the public. Hosting an event or health fair? If you need safe kits, Durex Network will help you get in touch with AIDS Care Ocean State and they will be happy to provide the safe sex kits free of charge. Follow durexnetwork.org and durex.com and always Stay up to date.

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Safe Sex Education

When it comes to sexuality education, it is essential to start from their experience and their reality, and for professionals to rely on objective data and knowledge. Adolescence is a key period for experimentation and learning about social interactions between individuals, including romantic feelings and sexual relationships. It is therefore the ideal time to identify the risks and to make lasting sense of the concepts of prevention, respect for the other and for one’s own body. Young people are a privileged target of prevention because it is at this time that representations related to sexuality are constructed. It is important to help them acquire the keys to make informed and adapted choices in the situations they are or will be forced to live. Here you can learn how to do safe sex and you fill also find safe sex tips for teenagers and college students.

Tips for Safe Sex and the Importance of Safe Sex

Making love is good. Protecting yourself is better. To live well with your sexuality while protecting yourself from sexually transmitted infections, you must keep one thing in mind: when it comes to sex, risk-taking is not related to orientation but to sexual practices. Whether you are heterosexual, bisexual, gay or lesbian, the risks are the same for everyone, but some safe sex practices are less risky than others. Here are some essential reminders, tips for safe sex and reflexes to adopt.

  1. BYOC (bring your own condom).
  2. Role-play safer-sex conversations with friends.
  3. Don’t rush into higher-risk activities.
  4. Choose partners who don’t put all the responsibility for safer sex on you.
  5. Create basic limits and boundaries around safer sex in advance.

Safe Sex Protection Options

durexnetwork.org gives you safe sex protection options and safe sex products that are actually made with safe ingredients. So, it is a good idea to buy safe sex products from companies which put your health first. Here you have two safe sex products companies:
Good Clean Love – This company has been making safer products for women. Here you have MADE SAFE Certified Products:
– Almost Naked Personal Lubricant
– Balance Moisturizing Wash
– Restore Moisturizing Lubricant
– Love Oils
– Myths and Legends perfumes

Sustain – These company’s condoms are the first and only condoms on the market that are MADE SAFE certified.

Made Safe Certified Products:
– Condoms
– Organic Lubricant – Lavander
– Organic Lubricant – Unscented
– Post Play Wipes

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